About Ozject Media
Ozject Media is Oz, and Oz is Ozject Media. It’s important to start there, because this project is so close to me personally, that I cannot separate the two.
Its current form is new, but this project goes all the way back to 2016, when it began as PlayStation Compass. PSC, tagged as “for parent gamers and parents of gamers,” sought to bridge the gap between non-gamer parents and their gamer kids, or gamer parents and their non-gamer kids. I would take my son to school and hear from other parents about games their kids were playing.
2017 saw the release of Fortnite, and parents rapidly lost control of what they knew about gaming. Now we had battle passes, skins, and Fortnite dances to content with. Many parents couldn’t keep up, so PlayStation Compass grew in popularity as parents turned to Google asking the question, “What is Fortnite?”
A substantial amount of my search traffic was from that one question.
In 2019, I started studying for my Master of Business Administration, and for my capstone I opted to do an Entrepreneur project instead of a Consulting project. I used this as an opportunity to do a bunch of business analysis into the project’s viability, and through exhaustive research, was able to defend my thesis that achieving success in content creation is more a measure of time and quality than it is luck or “going viral.”
Starting a project like this doesn’t always start with the best plans, and tethering myself to PlayStation quickly proved to be an error as the popularity of the Nintendo Switch exploded. That led me to rebrand under a new name: Babben Media & Entertainment.
Babben was a nickname for my younger son—he didn’t love the word “toddler,” but still wanted something to describe that age—post-baby, pre-child. We came up with Babben, and I still catch myself calling him that today.
Babben Media & Entertainment’s timing couldn’t have been worse, as I graduated with my MBA and immediately fell into full-time work. Full-time work is the biggest enemy of content creation, especially since my business plan required a weekly investment of 50-60 hours—not uncommon for entrepreneurs, but not feasible for a recent graduate with a spouse, children, and student loans to pay off. “Enriching the relationships between parents and their children” was a broader tagline than PlayStation Compass had, as there were thoughts to branch out beyond video games and move into other types of media.
In January, 2024, I was diagnosed with autism spectrum disorder. This gave me an opportunity to begin to reexplore my understanding of the world with a completely new lens, finally giving insight into why I had certain limitations—I cannot, for example, go to the supermarket to buy groceries unless it’s the first 30 minutes, or last 30 minutes of the operational day.
This made me realize that PlayStation Compass and Babben Media & Entertainment were masks—that the “brand” isn’t a brand at all: it’s me. It’s my story; it’s my journey; it’s my face. Ozject Media doesn’t have a logo, because it’s me. And honestly, I couldn’t be happier. Just look how happy I am!
